DHA Branding

The DHA brand represents the trust our beneficiaries place in us to take care of their health needs. Using the brand in a positive and consistent manner is part of showing DHA is worthy of that trust. DHA’s work is of highest interest to Congress, military and veteran organizations, DOD leaders, federal agencies, and the healthcare industry worldwide. This guide provides the details and specifics on how to use the DHA brand.

Branding for MHS GENESIS is a key supporting element for communication, training and deployment activities. This will assist in the brand comprehension and encourage endorsement among the workforce to the deployment and appropriate implementation of MHS GENESIS.

The TRICARE Trademark and Branding Program exists to regulate the usage of the TRICARE marks worldwide. The TRICARE Branding page is the official online source of information for members of the public seeking information about TRICARE trademarks and contains valuable information regarding the internal and external use of TRICARE-owned trademarks.